Pieology Lake Elsinore

We take you to Lake Elsinore, California for our next Pieology project, where we were tasked with revamping the store’s overall design. Our main objective was to customize the design to inform visitors about the location and simultaneously follow Pieology’s unique brand guidelines. The style we created mixed bold fonts with bright colors. The color palette our Senior Graphic Designer chose focuses on warm colors with touches of green and blue, reminiscent of the warm landscape and, of course, Lake Elsinore itself. Since Lake Elsinore is mostly residential, we focused on the reason people move to this city: the outdoors. Given that the outdoors is a vast topic, our challenge was deciding on the best imagery to showcase the most notable attributes. We chose images of various outdoor activities, such as kayaking, and flowers, like poppies, are featured, reminding customers of the yearly super bloom occurring on the hills. With the completion of this project, we created a space that felt more open, purposeful, and unique to Lake Elsinore.