Pieology El Paso

Pieology has a unique approach in their brand guidelines that allow for some customization with a local feel. We recently completed a new space for Pieology in El Paso, Texas in Eastlake. Initially, we had designed the graphics to focus on the aesthetics of the El Paso area. Through client feedback, we altered different elements to create more of a big city feeling so younger customers would come and return. This can be seen on the wall with the woman with pizza sunglasses, which creates the feeling of a bigger city like Los Angeles. Along with inspiration from El Paso’s bold street murals, we combined them with our own illustrative style to create the finished product.