Pasadena City College: Freeman Center

The Pasadena City College Freeman Center’s core objective is to connect to students with the job market. ABOM was honored to be deeply involved from start to finish, working on the branding, casting, scripting, shooting, website development, launch promotion, and the shaping of the mission of the Freeman Center. We actively collaborated with the Center’s team to develop strategies and initiatives that fulfilled their mission. ABOM also took a comprehensible approach to advertising, utilizing banners, wayfinding signage, and digital assets. Overall, we ensured the center’s programs, services, and promotional materials aligned with the goal of empowering students to succeed in their chosen careers.